Nigel Stafford works for the Clear Channels agency. On the 13th of February he came in to UTC to give us feedback on our magazine designs, this is what he said:
Strengths.
I showed Nigel my sample materials, visualisation diagrams, initial ideas, visual styles and photography ideas. When showing him my visual styles he was really impressed and said that he liked everything on the board, especially my house style colours. He also said that he really liked my mast head since it stood out from other equestrian mastheads, making it unique. He enjoyed the fact that the exaggerated capital letters represented the mane and tail parts of a horse, which also reflected the name of the mast head as it is called 'Mane&Tail'. He thought that my layout, photos and text on my visualisation diagram all came together really nicely and I didn't have to make any adjustments. Overall it was really good feedback, however Nigel did have some ideas as to what I could change.
Improvements.
Nigel thought that some readers may not fully realise that the flicks on my masthead capital letters represent the mane and tail parts of a horse. Therefore, I should try and make it more obvious by adding lines that represent hair to really reinforce the idea. Secondly, he thought that the 'T' of my mast head wasn't spaced out enough, and therefore I should try and photoshop the T so that it swerves over the '&' sign to give more of an even denotation to my masthead. Lastly, he recommended that I should think about what elements will make my magazine stand out from others. Why should people buy my magazines? My answer to this question would be adding more elements that make my magazine more relevant to a Sheffield based audience, such as talking about places to event in the area and using images that clearly represent Sheffield. Therefore making my magazine more relatable and reflective of my audience lifestyle.
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