Lo1 - Marketing and distibution methods.

Marketing

marketing is where a company advertise their product to a target audience, this is important since it gains attention towards the brand / product.

Marketing informs your audience about the product.

Different methods used to advertise:
Digital: social media, website, QR codes, recommendations
Traditional: poster, leaflet, billboard, TV, radio.

I'd be using 'below the line' advertising to market my magazine since I'm targeting a Sheffield based audience and would also have a very small budget. .

Distribution

distribution is where the advertisement / product is available for the audience to consume, this is important as without distribution the audience would be unable to access the product, resulting in the company gaining no profit.

Places that I could potentially distribute my magazine:

The showroom - this cinema is an example of a cultural hub since lots of people socialise there, there's also lots of activities for people to enjoy such as going to the cinema and café.

Student Unions - range of teenagers and adults attend uni which is beneficial since I'm targeting 16-35 year olds.

Local riding school tack rooms and shops. - relevant to my audience of people who are interested in horses.

Specification 

A list of instructions.

Circulation - circulation is the number of copies it distributes on an average day. Circulation is one of the principal factors used to set advertising rates.

Readership - Readership is the amount of reads the newspaper gets per week or month via different platforms.  (will always be higher than circulation)

Frequency - How often the magazine is produced. e.g per week, month, quarterly.

(all below words are to do with printing requirements)

Trim - the trim is about saying which areas can be cut after the magazine pages have been printed.

Bleed - anything that goes over the trim line will be cut off.

Safe area - this is where the body copy, images and graphics go.