Lo1 - Marketing and distibution methods.

Marketing

marketing is where a company advertise their product to a target audience, this is important since it gains attention towards the brand / product.

Marketing informs your audience about the product.

Different methods used to advertise:
Digital: social media, website, QR codes, recommendations
Traditional: poster, leaflet, billboard, TV, radio.

I'd be using 'below the line' advertising to market my magazine since I'm targeting a Sheffield based audience and would also have a very small budget. .

Distribution

distribution is where the advertisement / product is available for the audience to consume, this is important as without distribution the audience would be unable to access the product, resulting in the company gaining no profit.

Places that I could potentially distribute my magazine:

The showroom - this cinema is an example of a cultural hub since lots of people socialise there, there's also lots of activities for people to enjoy such as going to the cinema and café.

Student Unions - range of teenagers and adults attend uni which is beneficial since I'm targeting 16-35 year olds.

Local riding school tack rooms and shops. - relevant to my audience of people who are interested in horses.

Specification 

A list of instructions.

Circulation - circulation is the number of copies it distributes on an average day. Circulation is one of the principal factors used to set advertising rates.

Readership - Readership is the amount of reads the newspaper gets per week or month via different platforms.  (will always be higher than circulation)

Frequency - How often the magazine is produced. e.g per week, month, quarterly.

(all below words are to do with printing requirements)

Trim - the trim is about saying which areas can be cut after the magazine pages have been printed.

Bleed - anything that goes over the trim line will be cut off.

Safe area - this is where the body copy, images and graphics go.

Lo2 / Lo3 - Nigel Stafford feedback.

Nigel Stafford works for the Clear Channels agency. On the 13th of February he came in to UTC to give us feedback on our magazine designs, this is what he said:

Strengths.

I showed Nigel my sample materials, visualisation diagrams, initial ideas, visual styles and photography ideas. When showing him my visual styles he was really impressed and said that he liked everything on the board, especially my house style colours. He also said that he really liked my mast head since it stood out from other equestrian mastheads, making it unique. He enjoyed the fact that the exaggerated capital letters represented the mane and tail parts of a horse, which also reflected the name of the mast head as it is called 'Mane&Tail'. He thought that my layout, photos and text on my visualisation diagram all came together really nicely and I didn't have to make any adjustments. Overall it was really good feedback, however Nigel did have some ideas as to what I could change.

Improvements. 

Nigel thought that some readers may not fully realise that the flicks on my masthead capital letters represent the mane and tail parts of a horse. Therefore, I should try and make it more obvious by adding lines that represent hair to really reinforce the idea. Secondly, he thought that the 'T' of my mast head wasn't spaced out enough, and therefore I should try and photoshop the T so that it swerves over the '&' sign to give more of an even denotation to my masthead. Lastly, he recommended that I  should think about what elements will make my magazine stand out from others. Why should people buy my magazines? My answer to this question would be adding more elements that make my magazine more relevant to a Sheffield based audience, such as talking about places to event in the area and using images that clearly represent Sheffield. Therefore making my magazine more relatable and reflective of my audience lifestyle.

Lo2 - fonts, graphics, house style colours.

Lo2 - Proposal.

Purpose 

My magazine has multiple purposes. Such as, to entertain. Since I’m targeting people who are fascinated by horses, a majority of my audience most likely participate in horse care and riding as a hobby, therefore the magazine will be entertaining to them as the subject matter of the magazine is relatable and reflective of their lifestyle. The magazine also has purposes such as to educate, since there’s going to be articles based on tips and tricks regarding subjects such as how to maintain your horse and so on. Meaning the audience may be learning new information if they didn’t know already. Lastly, my magazine will also be informative, this is because my magazine will include a double page spread based on an interview with my friend Frankie Tilbrook, the article will include informative information such as what her personal experiences with her horse ‘Rocky’ have been like. 

Form and genre. 

My magazine is going to be local to Sheffield as I have more access to people and places around this area, making to possible for me to get my magazine done within the period of time given to complete it. Secondly, I’m going to be including things that are conventional to Sheffield such as places to event and ride your horses in the area, making the magazine more relative and relatable to an audience of people based in Sheffield. The genre of my magazine is sport, more specifically activities equestrian based such as horse riding and maintenance. I feel that this is a good theme / genre to go with since I have experience in this area and connections to people still involved in the sport. 

Content.

I have been asked to create four pages. That being a front cover, contents page and double page spread. I may also potentially make a title page however this depends on the pictures I take.

Front cover 

For my front cover, I’m considering using colours such as either lilac, red or pastel pink with white. I think I’ll use these colours since pinks and purples are associated with being attractive to a female audience due to traditional stereotypes. Secondly, pastel colours are conventional to equestrian magazines since they appeal to an older, educated audience. As florescent are typically used to attract a younger, C2DE audience. Therefore, by using polar opposite colours I’m able to make it clear that my magazine is aimed at an ABC1 older, mostly female, partly male target audience. However, I also think I may use earthy, neutral toned colours since these colours connote maturity due to their toned town, more ‘sophisticated’ denotation, therefore attracting my older, ABC1 target audience.

I chose the name of my masthead to be “Mane&Tail” since both words are equestrian jargon, making my front cover instantly appeal to an audience of people who are knowledgeable about horses. Therefore, not only helping attract my target audience but also connote the genre of the magazine. I decided to use serif font on my mast head as this font type is conventional to equestrian magazines. Since it stereotypically appeals to an ABC1 audience, due to it looking fancy with its flicks. My primary target audience will most likely be well educated as horses are expensive to maintain, meaning the owner would typically have a highly paid job, connoting that they’ve had a good education to get that job. Although, the younger 16-23 year old half of my audience will most likely have their expenses funded by their assumingly ABC1 parents. This font type will also help my magazine attract a female audience due to the flicks looking ‘hand-written’. We associate hand-written text with elements such as diaries and gossip which are things stereotypically conventional to girls. Meaning, overall the use of serif font helps me attract my ABC1, mostly female, partly male target audience. 

For the main cover image, I’ll either be using my friends Frankie Tilbrook or Mia Fidment as the model. The model will be looking up at the horse as this from a side angel to connote that the main focus of the magazine is horses. Secondly, since the horse is looking down on the model, it reinforces that the horse is the most dominant element of the magazine, making it the main selling point. Lastly the model will be set up to look like an ideal self / partner (theory by Carl Rodgers 1980), as my friends not only reflect my target audience due to them being within the same age range as my target demographic but they are also photogenic. Meaning overall the main cover image will attract my 16-35 year old, mostly female, partly male audience due to the image being relatable and reflective of their lifestyle. The background of the image will denote Clough Field Stables (as this is where I’m taking my pictures), meeting my brief as this will make my main cover image appeal to a Sheffield based audience of people  who are interested in horses, due to them most likely knowing of this area / background location as it is a well-known yard. Secondly, there will be anchoraged graphics including cell lines that state the location (Clough Fields), making the location clear for those who didn’t recognise the location initially and relating them to the magazine. 

The costume my model will be wearing will be equestrian wear such as: jodhpurs, riding boots, polo top, a riding hat and potentially a blazer. She could be holding props such as: a crop, feed, reins or a saddle. I have decided that my model will wear this costume as not only will it make my front cover relatable to those who own horses and wear this sort of gear (which is the majority of riders), but the costume also reinforces the genre of the magazine. 

I’ve included a barcode graphic since equestrian magazines typically aren’t free. Due to the target demographic having a high disposable, I know that my audience will able to afford the magazine. Secondly, since my target audience is niche, the magazine won’t gross as much as more popular genres such as pop magazines, therefore most equestrian magazines are fairly expensive and a barcode is conventional. 

My front cover will have a banner across the top of it as this is something that is conventional not only to equestrian magazine but all magazines, therefore the use of this graphic will help my magazine look more realistic. On my visualisation diagram of my front cover this banner reads “Top tips for a healthy horse”. However, I think I may change this cell line to something else such as a “WIN” banner. Since the other caption didn’t necessarily make much sense due to there being no direction on where to find this article and no images were anchoraged to it. I have also included other graphics which are denoted along the sides of the magazine; these graphics consists of cell lines in which are also known as plugs as they lure and intrigue the audience into wanting to know what the articles in the magazine are about, as the cell lines vaguely describe the contents of each article, for example, one of the cell lines on my front cover will read: “effective tips to avoiding jumping injuries!” these sell lines work as a plug as it consists of imperative words such as ‘avoid’, making the audience feel as though they should listen to what the article has to say, this cell line also makes them want to know why these tips are so effective, therefore pulling the audience towards buying and reading the magazine. This sort of cell line is conventional to equestrian magazines as the equestrian world is very competitive and therefore horse owners will want to learn the best tricks and tips to be the best. 

Denoted words and phrases on my front cover such as “top tips!” and “exclusive” connote that the audience have access to secret information, therefore making them curious as to what this information is, leading want to buy the magazine to read this information. 

I have also included circle shaped graphics, which give a stamp like effect, therefore making the graphic more intriguing as it gives the audience more to look at whilst still being subtle in doing so, this is conventional to equestrian magazine as more subtle, simple elements help attract an older audience as it’s seen as more sophisticated / mature.

 Contents page 

The house style colours will be the same as my front cover and double page spread colours. That being pastel pink, lilac, red and white since they appeal to my ABC1, mostly female partly male, 16-35 year old target demographic, due to pastel colours looking less childish and we associate these colours with being attractive to females due to traditional stereotypes. 

On my visualisation diagram, the main heading ‘Contents’ is in sans-serif font, however it’s width is very thin making the text still look gentle and feminine as the text seems fragile due to how light it is, which is something we stereotypically associate with females. Therefore, this font choice helps reinforce what audience I’m targeting (most females, partly males). Although, during the real production stage of my contents page I may change this font as serif may be more suitable depending on how everything looks once put together. 

Since my magazine targets an ABC1, older audience, the simple and plain denotation of this contents page is suitable in order to attract my target audience as more relaxed looking things are associated with being appealing to an older audience. Therefore, since there isn’t a lot going on the page, I didn’t think it would be suitable to add a tiny slug telling the reader that this is the contents page. As not only might they not see it and then get confused as to what the page is about, but also most equestrian magazine contents pages that I have looked at do not include a small contents slug, instead they all have the word contents in big writing like I have demonstrated here. Therefore, although this type of contents page isn’t conventional in popular magazines, it Is in equestrian ones, which is why I have designed my layout like this.

I’d like each separate small banner above the different sections / themes within the magazine to colour coded. For example, each small rectangle reading out different categories such as ‘shopping’ or ‘regulars’ will be different colours and the numbers below them will also be that colour. I have decided to do this since most equestrian magazine contents pages are very simple and plain as if it’s not the magazine might appeal to the wrong target audience. Therefore, to make the contents page still look visually appealing, I can use different colours to add more vibrance to the page. However, the larger text and graphics will be pastel pink, lilac, red or white as I want to use my house style colours on every page to keep a consistent representation of the magazine throughout each page. 

On my visualisation diagram, I’ve drawn the main three images in which I will try and recreate during my photoshoot as they are conventional to equestrian magazines since they attract the target audience and connote the genre of the magazine. For example, the first image of the horse reinforces the genre and theme of the magazine, the second image of clothing represents the lifestyle of the audience as they will stereotypically wear these things due to them most likely owning horses, therefore appealing to them as they might need some new equestrian wear or products. Lastly the image in the bottom right corner will be the image promoting the interview on my double Paige spread with my friend Frankie. This will attract the target audience as not only is my friend Frankie within the same age range as my target audience therefore making the magazine relatable to my audience and their lifestyle, but the image also has an anchored pull quote and plug reading ‘exclusive’ interview with Frankie Tilbrook, this graphic will appeal to the audience since the word exclusive makes you feel special and like you have access to something no one else does, therefore the audience will be intrigued by this. Pull quotes and plugs are conventional to magazines therefore by using these elements I’m able to make my magazine look more realistic.

Secondly, there are large numbers in the corner of each image, demonstrating which page to go to in order to find this article. This a stereotypical convention seen in magazines therefore helping my contents page look more realistic. 

The image showing products will also include pictures of other ‘Main&Tail’ magazines that are available to buy, creating synergy and influencing the audience to subscribe and buy more products, consequently leading to the producer (me) gaining more profit.  

I’m considering adding an editor’s letter section however I’m unsure of how realistic this would look since the image of the editor would have to be of me, this may make my magazine look unrealistic as I’m 16 and wouldn’t be able to edit an actual magazine. I also need to add a cover date and issue number on a small banner at the top of my page ideally with the mast head on it also. 

 Double page spread (1)

As I was thinking about using pastel pinks, lilacs, reds or whites as my house style colours for my double page spread visualisation diagram to keep the synergy and representation of my brand between all other pages, the house style colours have got to be the same as I want elements such as fonts and colours to stay consistent throughout all pages as each colour and font type has connotations that attract my target audience and therefore to keep this audience appealed everything has to stay the same if these were the things that attracted them in the first place.

The headline of my double page spread will be ‘Riding with Rocks’. I have chosen this headline as the girl I am interviewing (my friend Frankie) has a horse called Rocky. The double page spread is going to be based on Frankie’s experience with rocky and therefore this headline is relevant to the page. I also decided upon this headline since the words riding and rocks are play on words as they rhyme, making the headline snappy and easy to read which is very conventional not only to equestrian magazines but all magazines. I decided to have the words ‘riding with’ in serif font as I am trying to keep themes consistent throughout my magazine. For example, my front cover page consists of a lot of serif due it’s connotations, resulting in the attraction of an ABC1 audience. Therefore, I want to keep this representation as the demographic I’m targeting is still an ABC1, 16-35 year old, mostly female, partly male audience. However, I have decided to put the word ‘Rocks’ in a sans-serif since the horse is not only one of the most dominant element of the double page spread since the interview is based on Frankie and her horse. But also, the genre of the magazine is again reinforced as the sans-serif font connotes that horses are the main focus of the magazine due to it standing out compared to the serif font and other text. 

The body copy on my double page spread will be in a both teacher to pupil and peer to peer mode of address. This is because the audience will most likely have horses of their own and will have knowledge on how to ride. However, they potentially may not have as much as experience as my friend Frankie and therefore could be learning new information, meaning the mode of address would be teacher to pupil. However, some readers may be very experienced and therefore the mode of address to them may seem peer to peer. Especially since the interview I am doing with my friend Frankie is not based on learning new tricks and tip about horses, but just her experience with her own horse, meaning the purpose of this interview is not to educated, but more to entertain and inform. The gutter between my body copy will most likely be about 1cm apart, as from research I think this is a suitable space to have between text as it separates text whilst making it look neat. However, it doesn’t make you think that the paragraphs aren’t connected / talking about the same thing.

I have decided to split my double page spread up into four different sections. The box in the top left of the magazine will give an InSite into who Frankie is as a person beyond all things equestrian based to allow the reader to feel more involved in what they’re reading. However, I may change this box to ‘the lead’ or make another box on the left page for a lead as this is conventional to magazines and it also help the audience understand the context of the double page spread in no more than two sentences. The main image is there to reflect the target audience and their lifestyle to keep the reader intrigued, the circle graphic anchoraged t this image will be talking about the place the picture was taken / what event is was at. Thirdly the box in the top right corner is based on horse care such as grooming, bathing and so on. Whereas the box below is based on all things to do with riding, such as: jumping, dressage, groundwork, lunging and so on. Although the double page spread is spilt into sections, they will all share similarities, such as the text being written in elaborate code. Elaborate code will be used since my target demographic is of an ABC1 older audience. I have targeted this specific audience as they are the majority of horse owners due to their wealth, meaning they’re able to maintain and afford horses. Due to this they will know equestrian jargon and specialist horse terms, which I will have to use when writing the text as they are relevant to the things I’m talking about and the articles most likely wouldn’t make sense if I weren’t to use them,  reinforcing the teacher to pupil style. Each new bit of text in different sections will also start with a drop capital as this is a stereotypical convention of magazines, the drop capital will be in serif font to keep the ‘classy’ representation consistent theme within the magazine. Lastly each section will share the same house colours and fonts as too many colours can make the magazine look messy and immature which would result in the wrong target audience being appealed. 

Since my double page spread is based on an interview with my friend Frankie Tilbrook, I will be using gonzo style to represent who is talking. For example, when I’m asking the question, I may put this bit of text in pastel pink or lilac as I want my colours to stay consistent with the house style. I’ll then put Frankie’s response in a different colour such as black. I want one of the colours to be black when representing who is talking as I think black text looks classy due to it being the most conventional to magazines. This is especially important regarding my magazine as I’m targeting an ABC1 audience, meaning I must use as many stereotypes possible in order to keep them appealed. Such as serif font, pastel colours and things that we associate with luxury such as horses themselves. I think my body copy will be in sans-serif font since the text will be very small, therefore sans-serif font will make it easier to read from a reduced size. 

I’m going to include a slug at the top of the left page reading ‘interview with Frankie Tilbrook’ as although it says it below the main heading, I think a slug will help the audience understand more what the page is about as slugs are a stereotypical convention of magazines that tell you what the page is about. The slug will be in sans-serif font since the text will be small and therefore the bold font will help the reader see the text more clearly from a reduced size. 

 Double page spread (2)

Again, the house style colours have got to be the same on this double page spread as my previous one as I want elements such as fonts and colours to stay consistent throughout all pages since each colour and font type has connotations that attract my target audience and therefore to keep this audience appealed everything has to stay the same if these were the things that attracted them in the first place. 

The theme of this double page spread will be based on different exercises and activities that you can do with your horse in order to keep him healthy, this will be the most relevant to people who don’t go eventing or ride as much as they’d like to due to their jobs and so on. This is relevant to my target audience since they’re within the ABC1 social grade, meaning they most likely have to work a lot as they will have a highly paid, long job in order to get their disposable income. Therefore they may not be able to ride or go out with their horses as much as they’d like too, meaning the horse wont be as fit as they want which I a problem as the equestrian world is very competitive meaning their horse not being very fit could make them feel excused from everyone else. 

There will be about 10 different graphics on the double page spread each anchoraged to a circle or square graphic describing how to complete the exercise shown in the image, some of the more difficult exercised may have a drawn demonstration showing the muscles that the exercise works too, which would be drawn by me.

The main heading of this double page spread would be “Exercise with Evie”, since I have a friend at a Clough Field Stables that would be willing to let be take images of her exercising her horse. This heading would be in two different fonts. The words “Exercise” and “Evie” would be in sans-serif font since they are the words that connote what the subject matter of the double page spread is, whilst the word “with” will be in serif font due to it simply just being the connective of the two words and not having much relevancy to the page at all, however, due to the font being serif, this helps keep the theme of feminity within all the double page spread due to the flicks on the font creating a hand written effect which is writing that we associate with elements such as diaries and gossip, which are stereotypical female conventions. Therefore, helping attract my mostly female partly male target audience. However, since people within the ABC1 social grade have a large disposable income they most likely buy luxurious things that are typically marketed using serif font due to the flicks looking fancy, they also most likely have been in education for a long time meaning they’re older and therefore this sort of font is associated with this sort of audience and helps attract them, which is beneficial as they are part of my target audience.  

The body copy on my double page spread will be in a both teacher to pupil and peer to peer mode of address. This is because the audience will most likely have horses of their own and will have knowledge on how to ride. However, they potentially may not have as much as experience as my friend Evie when it comes to exercise and therefore could be learning new information, meaning the mode of address would be teacher to pupil. Therefore the purpose of this double page spread is to educate. The gutter between my body copy will most likely be about 1cm apart, as from research I think this is a suitable space to have between text as it separates text whilst making it look neat. However, it doesn’t make you think that the paragraphs aren’t connected / talking about the same thing.

Target Audience

My target audience is mostly females, partly males within in the ABC1 social grade, aged between 16-35 years old. This is based on the fact people within the A-C1 social grade typically get a high disposable income from their job, following this, horse riding is an expensive sport to maintain, meaning we associate the ABC1 audience being involved in equestrian activities, resulting in me targeting them. The younger half of my audience (16-23) will most likely have parents that have a highly paid job and therefore pay for their kids to have a horse and be involved in the sport, meaning they will typically give them the money to buy my magazine.

Imaginary entity.

Amelia Thorpe is a 24 year old artistic consultant from Sheffield, UK. Amelia graduated from Bishop Burton Collage with two first class degrees in 2016 after studying Animal Management and Fine Art. Her and her boyfriend, Hugo, recently moved into a house located in Stannington along with their French Bulldog Max.

Most nights, Amelia goes down to the stables to ride and take care of her horse Barney, in order to keep him fit and healthy ready for events. Barney is Amelia’s fourth horse as she’s been riding since she was 11 due to her parents always spoiling her. Riding has always been a passion of hers and now she couldn’t imagine her life without the stables. Amelia has a whole Cabinet dedicated to rosettes and trophies she’s won at jumping, dressage and hunting events.

When she has the time, Amelia enjoys going out to restaurants such as Piccolinos with her primary school bestie Elena and other friends, Amelia also enjoys shopping in places such as Leeds where she can go to the Trafford Centre and splash out on makeup, clothes and accessories.

In summer 2020 Amelia is planning on going travelling with her boyfriend to horse ride in various different locations such as Loire Valley, France. Haleakala National Park, Hawaii. And Donana National Park, Spain. Which is something she’s dreamt of doing since she was young.

Resources and Personnel 

During the production of my magazine I will be the photographer, editor, interviewer, director and graphic designer, meaning I must plan and gather all necessary assets in time for the tasks I need to complete in order to create my magazine in time. Firstly, the list of hardware I’ll be using throughout my magazine production consists of a Canon DSLR camera since DSLR’s have amazing, high quality and are used by professional photographers, meaning my images will look professional, realistic and will connote a more mature, serious atmosphere within my magazine, attracting an older, sensible ABC1 audience. I’ll also be needing a tripod to ensure my images don’t look blurred or ‘easily taken’,, again connoting a sense of professionalism since a clean cut, smooth image is visually appealing and appears impressive. I’ll be using an SD card to store my images on where I can later upload them to a computer, which is the fourth and final piece of hardware I need, a computer is essential as I will edit my assets and compose my magazine on it. To do this I’ll be needing software such as Adobe Photoshop to edit fonts and images, Excel to create planning materials such as production schedules, Powerpoint to create Moodboards, Visual styles, Reader Profiles and other visual ideas, And lastly ________ to combine all edited assets and create my final magazine.

In my photoshoot, I’ll definitely be using the model Frankie Tilbrook since the horse I’m taking pictures of is hers and I’m also doing my double page spread and interview based on Frankie and her horse Rocky. However, I may also use the model Mia Fidment depending on whether she attends the photoshoot of not. If Mia does attend, I’d like to use an image of her on the front cover as I don’t want to just use images of the same person throughout my entire magazine, however, if she does not come then I will have to use images of my friend Frankie on both the double page spread, front cover and contents page, potentially making my magazine look less realistic.

 Marketing and distribution methods 

Since my magazine is aimed at a more specific, niche audience of people who are into equestrian based things and are of the ABC1 social grade, it won’t be as easy to use synergy in a way that a pop magazine would since the genre of my magazine is not as popular or as cared for by the general public, unlike pop. Therefore, I think I could use horizontal integration with traditional platforms such as pamphlets, since most riding schools have a social room where riders go to pay bills, get tack, eat and socialise. Most of these rooms typically have a seating area with sofas and a table where many other leaflets, magazines and posters lie ready for riders to pick up. Therefore, this location would be suitable especially since I have connections with Sheffield-based stables such as Clough Fields, making it easy for me to ask to have my magazines displayed at their yards. This stables also has riders who are both male and female aged between 12-50+, which is the age range I’m targeting. Secondly, I think I could use digital marketing methods to advertise my magazine such as social media, since I have many friends such as Frankie, Evie, Ella and Lewis, who own popular Instagram accounts based on their horse and eventing life.  Due to this I could ask them to promote my product by posting my advertisements to their 1000+ followers who vary between 11-30+ and are both male and female. Helping attract my 16-35 year old, ABC1, male and female target audience.  However, a contingency if my friends say no is that I could post the advertisements on my Instagram account since I also have people following my account who like horses due to previous posts of mine. This distribution method will also help me attract a Sheffield based audience since the followers on both my friend’s and my personal Instagram account are from Sheffield as most of the people we know are from here, therefore by posting the add on here my magazine will be enabled to reach a Sheffield based audience.

Since I’m on a very small budget, these platforms and distribution methods are suitable for me to use since my friends will most likely post my advertisements for free as we have a close relationship. Secondly since I previously attended Clough Field Stables it will be easy for me to ask the owner who I had a close relationship with to put my advertisements the tack room, I can also ask her for connections to other yards. I’m unsure as to whether there will be a charge for this however even if there is I doubt it will be a high, making it affordable and within my budger.

After doing research on the PamCo website, regarding the platforms I’ll be advertising on, I’ve discovered that a popular horse magazine called ‘Horse and Hound’ gains around a 66,000 mobile phone / tablet weekly readership and a 54,000 print based weekly readership from a 15-34 audience, which is very similar to my 16-35 target audience. However, ‘Horse and Rider’ is a nation widely distributed magazine, therefore these statistics are not representative of the readership  numbers I’ll be gaining since I’m targeting a Sheffield based audience, overall I think my readership will be around 2000 people a month.  I cannot find the circulation of ‘Horse and Hound’ or any other equestrian based magazines. However, since my magazine is local and aimed at a niche audience, I think my magazine should have around a 800 copies produced per month.

Specification 

'Horse and Hound' magazine advertising rates:

My 'Mane&Tail' magazine advertising rates

Since my magazine is aimed at a Sheffield based audience, not a nation wide one. I will not receive a high readership like the one Horse and Hound's' magazine gets. Resulting in my advertising rates being much cheaper.